Jupiter Cantab was new to the market and the designers could not afford to use an uncommitted logic array ( ULA ), a design approach then gaining popularity in other computers ( such as the ZX 81 ) to reduce component count, because these were not economical in small quantities.
2.
The idea is to get the starting price very low, but not preclude expansion in the long term . " The company reduced the number of chips in the Electron by 90 % from the BBC Micro's about 100, with most functionality on a single Uncommitted Logic Array ( ULA ).